I love the app for the simplicity and functionality BUT it would be even more useful to have comparisons of my business to the ones I follow. Also if this was done having adjustable dates for comparison would be very important since every industry is different and new entrants might be excluded, etc.
Comparisons would be a great addition of functionality! For me to know where I stack up against my selected competition for engagement, overall size of audience, and as many other statistics as possible would be very helpful in sizing my overall market and building my yearly expectations. The app is great to keep track of the current promotions and branding but COMPARISONS should be the next step for your business!